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  1. The difference between search term and keyword is that12345:
    • A search term or query is what a user types into a search box to find information or products online.
    • A keyword is what a marketer or advertiser targets in their search campaigns to match the user's search term and attract visitors to their site. Keywords are usually shorter and more general than search terms.
    Learn more:
    A search term is anything that users type in the search box while keywords is what search engines have in their index. During the crawling and indexing phase, search engines crawl a page and extract the keywords it is associated with and this is how it is stored in their index.
    www.reliablesoft.net/what-are-search-terms/
    The main difference between search terms and keywords is that keywords are used by marketers to match the search terms a user is typing into a search box. Keywords are the overarching umbrella over search terms. Keywords are used by marketers to define business-relevant words or phrases that they want to be associated with.
    back2marketingschool.com/search-terms-vs-keywo…

    Keywords are what you use to rank for search terms. Keywords are shorter sets of words that SEOs implant into your site to draw in visitors. The many variations of those keywords which people type into search engines like Google are the search terms. Search terms are what a user types into Google, also known as queries.

    mediaproper.com/search-terms-vs-keywords/
    The critical difference between the two is that a search term or query is the term that a user enters into a search box. On the contrary, a keyword is a term (or a set of terms) that a marketer or advertiser targets in paid and organic search campaigns.
    ahrefs.com/seo/glossary/search-term

    Keywords are what marketers and advertisers identify as central to the business they work for, used to define their overall strategy. Search terms or queries are what a user types into a search box.

    instapage.com/blog/keywords-vs-search-terms
  2. People also ask
    A search term is what a user types into Google. But a keyword is a particular word or phrase you might try to rank for. They’re not the same thing. But they are related. Here’s an example: If you’re targeting “used camping equipment,” that’s your keyword. But you might get traffic from people searching for “pre-owned camping equipment.”
    Keywords are the exact term or phrases that you want your website to show up on Google. The difference between keywords and search queries has to do with whether or not you’re talking about a user’s action or the action of a marketer. Users don’t know about keywords and don’t care about keywords. They just want an answer to their query. Marketers?
    In other words, they are what the advertiser thinks the user will type on Google. Something like an educated guess after an extensive keyword research. Search terms, however, are the terms that the user is actually typing when looking for something. They are also known as search queries.
    Keywords are the overarching umbrella over search terms. Keywords are used by marketers to define business-relevant words or phrases that they want to be associated with. They use keywords in ad campaigns and their SEO to be discoverable by their audience.
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  7. What Is The Difference Between Search Queries And …

    WEBJun 30, 2022 · 33K. READS. Marketers use the terms search query and keyword interchangeably with no ill intention, but how the two terms differ needs to be clarified. Because not knowing the difference...

  8. Keywords vs. Search Terms: What's the Difference?

    WEBLet’s break it down. What Are Keywords? Keywords are words or phrases that are used to match your ads with what people are searching for. It’s important to choose keywords that align with your business goals.

  9. The Difference between Keywords and Search Queries

    WEBThe biggest difference between keywords and search queries is who uses them. Marketers use keywords to create SEO and PPC campaigns, while users type search queries into Google to locate information online.

  10. What Are Keywords & Why Are They Important for …

    WEBIn terms of SEO, they're the words and phrases that searchers enter into search engines to discover content, also called "search queries." If you boil everything on your page — all the images, video, copy, etc. — down …

  11. What is a Search Term? - Ahrefs

    WEBThe critical difference between the two is that a search term or query is the term that a user enters into a search box. On the contrary, a keyword is a term (or a set of terms) that a marketer or advertiser targets in paid …

  12. Keywords vs Search Terms: What is the Difference?

    WEBDec 5, 2021 · The thing is, a search term can (and should) easily become a keyword on your Google Ads’ list. However, not all search terms are good enough to become keywords. To understand which ones are good and …